The British Automatic Fire Sprinkler Association (BAFSA) is committed to protecting your privacy. That is why we have adopted this Privacy Policy. This Privacy Policy is intended to describe how your personal information is processed and used, and we will make every effort to ensure that our activities keep within the spirit of this Privacy Policy.

Please note that by visiting and using www.wiseuptofire.org, you are accepting the practices described in this Privacy Policy.

Visitor Information
Every computer connected to the Internet is provided with a domain name and an IP Address. When a visitor requests a page from within the Wise Up to Fire website, our Web Servers automatically identify and log the HTTP request that is made to our Web Server. This information reveals nothing personal about you. In fact, the only information that we automatically gather and log is as follows: The IP Address of the Site that may have Referred you; Your IP Address; The Web Page that you may have linked to us from, if any; The Product Identifier for Version and Make of Browser (e.g. Internet Explorer 5.5); The Operating System platform that you may be running (e.g. Macintosh or Windows); Search Words or Terms that are passed from a Search Engine (e.g. Google, Yahoo).

BAFSA has found it advantageous to examine visitor traffic in its aggregate, so that we can ensure maximum compatibility for the various Browsers and Operating Systems that visit our site. By analysing visitation patterns, referring URLs and Search Engine terms, we can strategically enhance our exposure on the Internet.

Cookies
Cookies are small pieces of data that are transferred to your computer's hard drive through your Web browser from our Web Server. A cookie cannot read data from your hard disk or read cookie files that may have been created from other sites. The Wise Up to Fire website employs cookies as a means of providing personalisation features to our visitors.

What other information does BAFSA request?
We may also request your e-mail address or mailing address for the purposes of conducting a survey, adding you to our mailing list, or by your request to have someone contact you for additional information. Whenever we request the identity of a visitor, we will clearly indicate the purpose of the inquiry before the information is requested. We maintain a strict "No Spam" policy that means we do not intend to sell, rent, or otherwise give your e-mail address to a third-party, without your consent.

In addition, BAFSA will not send you e-mail that you have not agreed to receive. If you wish to have specific communications with the Wise Up to Fire initiative, you will be required to provide specific information that will be routed to the appropriate contact within Wise Up to Fire/BASFA.

Third Parties
BAFSA will disclose your personal information or any of its log file information when required by law or in the good-faith belief that such actions are necessary to: Conform to the edicts of the law or comply with a legal process served on the BAFSA; Protect and defend the rights or property of BAFSA, or visitors of the Wise Up to Fire website; Identify persons who may be violating the law, the legal notice, or the rights of third parties; Co-operate with the investigations of purported unlawful activities.

BAFSA uses reasonable precautions to keep the information disclosed to us secure. BAFSA reserves the right to transfer information in connection with the sale of all or part of the BAFSA capital stock or assets to any third party. Furthermore, we are not responsible for any breach of security or for any actions of any third parties that receive the information.

Any changes to this Privacy Policy will be posted so that you are always aware of the information that we collect, how we use it, and under what circumstances we disclose it.